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Sponsored Celebrity Encounters

By Diana

Brooklyn Decker

Brooklyn Decker for the Barnes and Noble and Esquire campaign.

Augmented reality for a while seemed like 3-d TV’s, something that looked good, but that hadn’t really found a way to become relevant to people’s lives. I knew those holographic messages on Star Wars and all that teleporting on Star Trek could not be as far into the future as they seemed.

Today, there is a way in which this technology can make something that is very improbable in real life, happen on demand.

Why ask for an autograph from a cranky celebrity, when you can actually take a picture with them on your own time and without the respecting the norms of personal space?

That is what Barnes and Noble and Esquire let you do through their new augmented reality campaign.

All users have to do is download the free iPhone app, and go to one of the participating Barnes and Noble stores to find a life-size picture of Brooklyn Decker (February’s Esquire cover girl) posing for pictures next to the magazine section. Brooklyn can be photographed in 5 different poses and users are actually encouraged to share these pictures in each of the partner’s Facebook pages and on the model’s Twitter account.

The beauty of this technology is that it can be adapted to every situation. It’s not something reserved exclusively for national giants.

People in our own community that have huge followings such as our dear Paula Deen, could multiply themselves and be where their fans are, even if their schedules didn’t allow them to do it in person. Restaurants could produce AR images of their menu, and people could get a sense of what they could be having for lunch or dinner if they stopped by that particular establishment. There could be photos of famous celebrities that pop-up next to the landmarks that were featured in their movies. Imagine having a picture of Forrest Gump sitting on a bench offering you one if his iconic chocolates. And the list could go on…

This is certainly a new take on this technology that opens new possibilities for interactions with your customers. Those dreams of holographic messages and being in two places at once are finally becoming a reality!

What do you say? Would an AR version of your favorite celebrity be enough to satisfy your curiosity?


Monday Report | 02·07·11

By James

Why use wireframes?

How amazing is the New Mexico AIGA site? It is the result of a collaboration betweenHieronymus and Jesse Arneson, with photography by KarenKuehn.

Everybody seems to be talking about the new site from Cuban Council

In case you somehow missed it, the Daily is the first newspaper made without paper.  iPad users worldwide have now been seduced by NewsCorp

Thank God, David Carson has his own magazine, I can’t wait.

The flood of creativity that the digital revolution has wrought… is it good or bad, or just mediocre? That’s what this movie tackles… or so they say.

These promotional videos by EF Language Schools really have me itching to travel.

Everything is a Remix – PART I and PART II.

Wow, after the game last night, I bring you the trailers that will be discussed today (Thanks DEVOUR)

Also, I haven’t seen True Grit, but this clever comparison shows how it relates to the classic John Wayne version.  Also, check out this info-graphic The Coenverse

Filed under: Monday Report


Free Font Friday: Stahlbeton

By James

Stahlbeton, ist eine eigens entwickelte Headlineschrift. Etwas ungehobelt im Stil, der Name ist Programm. Prinzipiell basiert die Stahlbeton auf geometrischen Formen, jedoch nicht mathematisch exakt, was ihr eine ordentliche Portion handmade gibt.

Der schnelle braune Fuchs springt über den faulen Hund

Grundlage für die Idee war eine Versalheadline auf einer alten Verpackung. Die Schrift steht zur kostenlosen Verwendung als OpenType Font bereit. Seit 2005 wurde Stahlbeton ca. 10.000 mal heruntergeladen. Schön, dass sie so gerne verwendet wird.

Download Stahlbeton Now

Filed under: Free Font Friday


Making Stuff Cleaner

By Susan

If you’re a fan of the PBS show NOVA you may have caught a fascinating episode last night, all about clean energy alternatives and new materials that are planet friendly.

From bio-fuels to fuel cells this show does a great job of breaking down the potential and challenges associated with alternative energy options. And since one of the biggest problems with energy is storage, host David Pogue delved into some very innovative energy storage solutions being developed by entrepreneurs all over the country.

I heart science!


(I highly recommend it).

Watch the full episode. See more NOVA.


Damn You Wheat Thins

By Susan

There appears to be a growing problem here at the office! I’ve been watching this downward spiral for months and the levee finally broke today.

When a man has to clear out entire drawers to make space for his Wheat Thins I think it might be time to either start charging Nabisco rent or stage an intervention.

Now you know why our recycling bin is always full.

Filed under: Just for fun


Tweeting for Your Own Good

By Diana

I came across an article on Chief Marketer about a business owner who started eavesdropping on her target market’s conversations on Twitter, until she had something relevant to share with them. But this is not your usual “OMG!!! you guys like pizza?!!! I make the best pizza in town”. She actually shared other aspects of her life with potential customers, and participated in their conversations with helpful tips and links, and when they dug deeper for more information on her, they found out that she was an entrepreneur who baked gourmet cupcakes. Genius!

I thought this was an example worth sharing, because it answers at least one of the questions regarding how to reach your customers on the huge ocean of social media. It’s not about pushing your products or services 24/7, it’s about communicating with your customers and being the voice for your business. Showing that you do have a business, but at the same time enjoy shopping for shoes, is a way for you to assure your customers that there is a real person behind your company. It’s okay to prove that you an expert in your particular field, but also try to let others know that you have other interesting things to say.

These efforts will vary depending on the nature of your business, but to me, it helps to think about social media as a big party in which you are expected to share compelling stories in order to engage others. If all you talk about is your business or your professional accomplishments, people will politely (or impolitely!) turn around and look for someone else to chat with.


Monday Report | 01·31·11

By James

Gentlemen, Valentines Day is fast approaching.  These might help:

Our first FREE FONT FRIDAY of the new year featured Pompadour, by Andy Mangold

Great work from Jeffrey Bucholtz – Captain’s Journal – simple and sweet

House of Buttons looks like a great resource for designers. I also think the idea of Trade School is awesome – Barter for Instruction

I am loving the simplicity of Kyle Tezak’s Four Icon Challenge.

Need some print inspiration, get some Instant Poster Power.

By now everybody has these, but I can’t tell you how useful these are – Vector Icons For Every Social Network provided by the generous and talented IconDock

Bad fonts = Learn more gooder http://www.wired.com/wiredscience/2011/01/the-benefit-of-ugly-fonts/

ThinkGeek has released The Molecular Cuisine Starter Kit, and it looks tasty

All you need to know about the Oscar nominations is that Christopher Nolan didn’t get a directing nomination for ‘Inception’. That’s ridiculous. Where is my totem (Pantone Book)?  I thought I heard someone say BWAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAA!!!

Filed under: Monday Report


Free Font Friday: Pompadour

By James

For the first FREE FONT FRIDAY of the new year, I thought it would be great start with a new numberset – for all your calenders.  Pompadour is a beautiful little number set created by the wonderful Andy Mangold.  He has recently updated it with full stop, semi-colon, colon, comma, hyphens and much more – all designed to go with those “chunky-ass numbers.

Download the font now:
Pompadour (OpenType)
Pompadour (TrueType)

Pompadour Numerals Font by Andy Mangold is licensed under a Creative Commons Attribution-ShareAlike 3.0 Unported License.
Based on a work at www.andymangold.com.

It’s also worth noting that a man named Tom generously made a differentset of font files for Pompadour, with a square full stop. Head on over to his blog if you get your jollies from that sort of thing.

Filed under: Free Font Friday


Qwiki: Taking Information presentation to a whole-notha-level

By Andrew

I could stay on this site for hours. Not just because of the great information, but because of the slick way the information is presented. Now, pages of text-based search results just seem so unsatisfying.


Monday Report

By James

Our Limited Edition Holiday Poster was featured in FPO: For Print Only – Special thanks to Bryony Gomez-Palacio and Armin Vit and Under Consideration.  Buy Your Poster Here.

Miles of yarn put Double Rainbows to shame

Everyones favorite one-man internet comic strip creator has finally gotten off his lazy behind and put together a collection of his work – 5 Very Good Reasons to Punch a Dolphin in the Mouth

Our Web Genius, Phil, has launched his first app – Field Trip – perfect for holiday travels or day trips to the zoo.

Make your own ice­breaker tags!

Aside from being fun to scroll through, FONTS IN USE has a great article showcasing the various mastheads in the Egotist Network as well as a breakdown of the new branding for Comedy Central

LemonAid: Drinking Helps.

Speaking of Lemon, new 7-Up Brand … Discuss

If you are confused by THIS, you need to READ MORE COMICS

Frank Chimero breaks down his new digital arsenal to just 6lbs of power

How about this brilliant restora­tion of a 240-year-old map of New York? Check it out here.

I am loving the graphic experiments of Dan Mountford

From DEVOUR: Try not to listen to this cello cover of SMOOTH CRIMINAL.  Just try.  Rinse, Wash, Repeat.

From UPPERCASE: Call for Cereal Box Submissions – I have been loving the throwback designs, now you can take part.

Awesome packaging by Tyler Riewer – The Two Roads to Courage

Finally, how awesome are these money clips by JACK SPADE? (thanks @sarajaneroe )