Who’s fun, quirky, cool and the best resource in Savannah for knowledge-based businesses and fresh talent? Why that would be The Creative Coast Alliance (TCCa) of course! TCCa needed to take their personality, resources and community involvement to the world-wide-interweb. Starting with a palette of bright blues and greens (to reflect the downtown landscape and coastline) and building on the sleek, contemporary feel of their logo, we created a look that was business-casual-semi-cocktail (think business on the left and part-ay on the right). The over-arching objective was to strike a balance between a large volume of data, resources and functionality in a very user friendly interface.
Once that big-daddy of a website was underway, we hopped on the task of achieving similar branding goals for the organization’s blog and MySpace pages. Because we wanted to attract the same community that supported TCCa events in Savannah, it was crucial that their highly recognizable brand have a strong presence in both of these as well.
The final accessory was a template for their email blasts, that yes...you guessed it, further reinforced their brand colors and fun, fresh personality.
MySpace page and Email template
