Brand Identity

Most of us judge a book by its cover, a lawyer by their suit, a chef by their floppy hat and a brand by its identity. We make sure people don’t mistake you for a lawyer.
Unless of course… you’re a lawyer.

Our Process

Audience & Competitor Research

To properly stand out we first have to learn what everybody else is doing.

What We'll Do:
  • User Research
  • Competitor research
  • Style / Brand research
Outcomes:
  • Creative Brief

Logo Design

Now we're equipped with insight that'll help craft a mark that's unique and appropriate.

What We'll Do:
  • Scribble and Doodle
  • Logo design
  • Font exploration
Outcomes:
  • Your logo

Style Guide

We make sure you have all the right instructions on how best to use your new identity. From the colors and fonts to any custom icons and patterns.

What We'll Do:
  • Compile all identity materials
Outcomes:
  • Style guide

Business Collateral

If needed, we can help you start translating the new identity onto any materials you'll need like business cards, brochures or totally rad 80s Viewmasters.

What We'll Do:
  • Print design
  • Brand extension design
Outcomes:
  • Printed materials

Intelligent, creative and intuitive solutions….Truly a breath of fresh air creatively, professionally and personally.

Meg Albertson Collective Marketing Co.

Samples

We've helped established businesses and up-and-comers put their best foot forward. Here are, but a few.

Our Thoughts On Brand Identity

Responsive Branding

The next phase in logo design - responsive formatting.

Read on

Recent Project Recap

From inspiring and technical to fun and delicious, we’ve covered quite a bit of ground so far in 2016.

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Cutting Through the Noise

Top-of-mind awareness is critical in business, and how the unexpected can be a tool in your marketing arsenal.

Read on

Accenture, Still Thinking About Those Bi Lions in Toronto

Misspellings happen. It's when they keep happening that it becomes confusing.

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Traditions

They matter. We have one around here we call the Holiday Mailer.

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Helping People Talk to People

Content matters, and it really mattered here.

Read on
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