Print Design

Coffee tins, Viewmasters, cans of beer. If ink can adhere to it, we’ve designed it. Contrary to popular belief, Print is far from dead. It’s all about the execution.

Our Process

Research

Step 1 is all about the research. Who is your audience? What information do you need them to know? How will they interact with the final product? What is the desired outcome? We start with zero assumptions.

What We'll Do:
  • User Research
  • Subject Matter Research
  • Style / Brand Research
Outcomes:
  • Creative Brief

Copy Writing

Next we begin crafting the story for the piece. We'll be focussed on succinctly getting the information across in a way that keeps your target audience engaged, entertained (if appropriate), reading on and taking action.

What We'll Do:
  • Write!
  • Iterate!
Outcomes:
  • Copy

Concept Development

With copy in hand we'll create concepts for both the format of the final product as well as the visuals to support the information. This is all about tailoring the piece to be appealing and easy to use for your audience. It's also about ensuring your information doesn't end up in the recycle bin before it's read.

What We'll Do:
  • Sketch
  • Create Mock-Ups & Tests
Outcomes:
  • Strong Concept

Design & Production Coordination

Finally, we'll implement the concept into a polished design that combines the content, visuals and format into an effective messaging tool. And once the design is approved we work with printers and other vendors to ensure the design is well executed and delivered on time.

What We'll Do:
  • Design
  • Coordinate Production
Outcomes:
  • Beautiful Print Pieces

Paragon has worked with the Savannah Economic Development Authority on a wide range of projects from developing, producing and packaging concepts for targeted specialty gift mailings to the design of our latest annual report. They are more than just professional, which is a basic expectation; they are also pleasant to work with. Their creative is always fresh and polished. You could not find higher quality design work, or higher quality people.

Brynn Grant VP, Savannah Economic Development Authority

Samples

We're always tickled 73% magenta when we get a chance to play in print. There's nothing like coming back to your first love.

Our Thoughts On Print Design

Dating Advice For Your Online Store, Pt 6

Read on

Break The Ice – Paragon’s 2016 Holiday Mailer

It's a fabulous holiday trivia game to ease you through those awkward silences at those once-every-364 family gatherings!

Read on

Dating Advice For Your Online Store, Pt 5

Closing the deal.

Read on

How Magazine’s Promotion & Marketing Design Awards

Paragon's Holiday Mailer is featured in the Fall 2016 edition.

Read on

Dating Advice For Your Online Store, Pt 4

Browsers and Bargain Hunters - some advice on bringing them closer.

Read on

Dating Advice for your Online Store, Pt 3

We're back with more advice on how to get your online store into long and meaningful relationships... With customers.

Read on
Previous Service

Show Packaging