I’m more a Newsweek person. Although I’ve tried to read the Economist before, even tried subscribing for a few months, but being a visual person it was tough slugging through all those unbroken columns of texts. The general impression I got from the magazine was no-nonsense facts and useful information without the fluff.
Their advertising, however, shows a level of wit and humor that I wish their publication had. These examples prove to me that it’s possible to be advertise a serious brand without losing your sense of humor.
Check out this post on the mental floss blog and tell me what you think.