During the Inspire 07 conference, some friends, who are also motion graphics artists, and I were drooling (as usual) over the great work being shown. But we were differing in our opinions on what factors helped make them so good. Obviously it’s a combination of several conditions, but which ones do you feel are more important than others? Some of the ones we discussed were:
Geography: There were exclusively NY and LA studios presenting at the conference and quite frankly we weren’t surprised. Since I’ve gotten bitten by the mogra bug, I’ve heard that in order to go anywhere in this industry I had to go to one of two places. Does the concentration of the HQ talent pool in larger markets (particularly NY and LA) increase the stakes, allowing competition to drive the standard of work up exponentially more than in smaller markets? I’m of the opinion that location doesn’t matter but I couldn’t deny the challenge it’s been getting the kind of projects we would like here. Is it any easier in places where high quality work is the norm?
Time/ budget – Having weeks (like the ipod nano spot) or maybe months (Psyop’s “Crows”Â) to work on a project allows more visual research and playtime with a particular concept. Time = money and sometimes quality. There wasn’t much disagreement on this point, but I asked if it were possible to just put everything into a project for the reel, even if the client’s not paying for it?
Ability: (duh!) Individual talent is always a factor albeit hard to measure, but does working as a team multiply the talent quotient? And what about the ability to be a communicator apart from being able to create pretty pictures?
Client Trust: By that I mean, having a client that trusts you (as Psyop and PCMDesign exemplified) and your ability to turn over a project that’ll accomplish their goals without them having to step in and… make the logo bigger.
Coolness of the project:Quite honestly, a commercial for Scion or MTV HD allows for more creative lattitude than one for a local used car lot.
The conversation/ debate/ argument still continues within our little group, but I’m curious to hear what the wider population of motion graphics designers think. Are there any other factors we’re not figuring in?