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Local Design: @Home

Great design.


I was having lunch with the wife yesterday at a local bakery and this little item caught my eye. It’s for a local home accessories store called @home.
Taking a cue from Elbow Room and their Design around Calgary series, I thought it was worth giving props for a bit of local Savannah design work. (Or at least design work done for a local Savannah company.)
@home’s tag line evidently is “Vintage General” and I think the piece captures that aesthetic nicely by combining the vintage patterns with modern sans serif fonts. What I like about it also is it’s simplicity. I think it’s a perfect branding item since it tells me the style of the items they carry as well as all the pertinent location and store hours info without shouting it at me.

I’m not sure who designed it but kudos to whoever you are for proving that good design is just as good as an attention getter as big yellow starbursts, even at the local level.

Andrew Davies

Drew's degrees in Illustration, 2D animation and Broadcast Design, and his volleyball skillz mean he can get your design done and play well with others at the same time. He’s the Creative Director at Paragon and will call you out if you start hanging out with shady-looking fonts and messing around with whacked-out color palettes.


6 thoughts on “Local Design: @Home

  1. Brandi says:

    Very cool! I love the look of those – the vintage print is fantastic. Does @home have an in-house graphics designer or was it hired out? Either way, it’s a great design. Good find!

  2. I know the owner of @home is a SCAD alum so maybe that art background has something to do with the keen style.

  3. Kevan says:

    Wow, that is quite a beautiful piece. I love the rounded corners, too: you could slip it in an airplane seat pocket.

  4. Ryan says:

    I know the new @Home website is being developed by Josh Wells. Perhaps he designed the print materials also?

    The rack card does have a very nice look to it. I remember it catching my eye and has since been added to my inspiration collection.

  5. Lindsay Hadley says:

    Heck no, the printed materials aren’t those of Josh Wells. 🙂
    I’m his professor and the graphic designer who collaborates
    with Liz Demos, the fearless leader and style guru of @home.

    We’re thrilled to hear that the rack cards have been so well-received.
    Thanks for making our day!

  6. Hey Lindsay,
    We always appreciate great work. Let us know whenever we can see some more of your stuff popping up around town.

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