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Greenwashing Webinar Recap

By: Andrew Davies

Nov 06, 2008

The greening movement as it pertains to consumer choices.

Yesterday, design and print resource, PaperSpecs put on a great webinar called Greenwashing: Wringing Out the Truth. Presenter Scot Case of TerraChoice Environmental marketing Inc. outlined the 6 sins of Greenwasing while giving a brief summary of the greening movement as it pertains to consumer choices and subsequently designers’ paper choices.

I’ve attached the handout (with my notes in red) from the session so hopefully you’ll find something useful there.

View Handout here.

Andrew Davies

Drew's degrees in Illustration, 2D animation and Broadcast Design, and his volleyball skillz mean he can get your design done and play well with others at the same time. He’s the Creative Director at Paragon and will call you out if you start hanging out with shady-looking fonts and messing around with whacked-out color palettes.