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Great Idea in Sustainable Marketing

"We care so much about how our products affect the environment that we're willing to pay to take them back."


One of the advantages of working upstairs to an Architecture practice is that you get exposed to their world. Their materials, publications, way of doing things, etc. So last week on the way to the lunch room I spotted this great piece of marketing for a tiling manufacturing company.


The striking thing about it is the message on the box.



Why I like this piece is that I’ve felt that part of our responsibility as designers in the cause of sustainability is to come up with ideas that adjusts the end-user’s expectations and behaviors. In this case, they’ve  gone 1 step beyond the usual expectations of using recyclable materials  and made it easy for you to send it back to them so they could recycle it for you.

This piece says to me,  “we care so much about how our products affect the environment that we’re willing to pay to take them back.”

You can go here to read more about Tarkett Commercial

Andrew Davies

Drew's degrees in Illustration, 2D animation and Broadcast Design, and his volleyball skillz mean he can get your design done and play well with others at the same time. He’s the Creative Director at Paragon and will call you out if you start hanging out with shady-looking fonts and messing around with whacked-out color palettes.


One thought on “Great Idea in Sustainable Marketing

  1. murmini says:

    Great stuff! I also noticed recently that Kroger’s Naturally Preferred salad mix is now sold in a completely compostable clear container. This is an innovative product of NatureWorks who are manufacturing food-grade plastic-looking containers made entirely out of 100% renewable sources such as corn. Eat your salad, throw the box in the compost!

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