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Social Media Win

This singular act of creative writing unleashed the power of a whole host of hilarious follow-up reviews written in the same vein.

Yesterday was a great day. Why?…. Well that was when Phil showed me unequivocal proof that this whole social media thing may take off after all.

I present to you exhibit A:



I know what you’re thinking…”AWESOME TEE!!!” I hope you’re also wondering what this t-shirt has to do with social media.

Here’s the thing: that snazzy fashion must-have can be purchased on As I’m sure you’re aware, Amazon encourages shoppers to write reviews of their products, and well, this is where a beautiful foray into the wilds of social interaction happened.

The first 2 reviews were your run of the mill “I love the shirt” types, but then reviewer number three took the unorthodox approach of writing an over-the-top imaginative narrative that began like this:

“This item has wolves on it which makes it intrinsically sweet and worth 5 stars by itself, but once I tried it on, that’s when the magic happened. After checking to ensure that the shirt would properly cover my girth, I walked from my trailer to Wal-mart with the shirt on and was immediately approached by women. The women knew from the wolves on my shirt that I, like a wolf, am a mysterious loner who knows how to ‘howl at the moon’ from time to time (if you catch my drift!)”.

It goes on from there.

This singular act of creative writing unleashed the power of a whole host of hilarious follow-up reviews written in the same vein.

You’re going to want to set aside a little time to savor this highly entertaining hijacking of the review tool.

Start by checking out the entire first funny review and a few of the 55 resulting comments.

Then go ahead and treat yourself to some of the other reviews. You won’t be sorry. I promise.

New potential hobby: “spicing-up” the Amazon product reviews!

Oh, and if you buy the shirt I want to hear about it.

Susan Isaacs

Susan’s a multitask-er who prides herself on the vast number of things (read: loose papers and coffee cups) on her desk at any one time, and yet she still manages to keep an eye on all the moving parts at Paragon.


7 thoughts on “Social Media Win

  1. Kevin says:

    I love wolves and all, but I think if I purchase that shirt, I have to also start going to tractor pulls, wear an orange mesh baseball hat and hunt for small animals with immense firepower.

  2. You say that like it’s a bad thing. The only downside I can see, as stated in one of the comments, is that they don’t glow in the dark.

    Of course, if they did, the shirt might usher in the singularity, El Nino, and the Chubacabra.

  3. Susan Isaacs says:

    Exactly why I’m thinking I better buy one. I’ve always wanted to learn how to drive a tractor.

  4. Fitz Haile says:

    You’re right. That was worth it.

  5. Burton says:

    One commenter led me right when they said to check out the standard
    “Customers Who Viewed This Item Also Viewed”
    which brought on a whole ‘nother universe of accessories. Nice!

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