This isn’t a trick question. This is either an example of a company’s superb confidence in the public’s awareness of their brand, or a lil’ slip up due to arrogance. When I asked a few friends to guess the site, some guessed right away which lead me to think this company had a really good grasp of how to identify themselves, even without using their logo, tagline or colors. But others were confused by the lack of a clear mark. (Don’t get me started on some of the eCommerce usability problems I see here).
This screenshot hasn’t been retouched by the way. So see if you can guess.
(Click the image to see it up close)
Abercrombie and Fitch. One of the nav links gave it away.