Thoughts Brand Identity Previous Thought Next Thought

Guess This Website

If you can...

This isn’t a trick question. This is either an example of a company’s superb confidence in the public’s awareness of their brand, or a lil’ slip up due to arrogance. When I asked a few friends to guess the site, some guessed right away which lead me to think this company had a really good grasp of how to identify themselves, even without using their logo, tagline or colors. But others were confused by the lack of a clear mark. (Don’t get me started on some of the eCommerce usability problems I see here).

This screenshot hasn’t been retouched by the way. So see if you can guess.

(Click the image to see it up close)

Andrew Davies

Drew's degrees in Illustration, 2D animation and Broadcast Design, and his volleyball skillz mean he can get your design done and play well with others at the same time. He’s the Creative Director at Paragon and will call you out if you start hanging out with shady-looking fonts and messing around with whacked-out color palettes.


3 thoughts on “Guess This Website

  1. Chris McCorkle says:

    Abercrombie and Fitch. One of the nav links gave it away.

Comments are closed.