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The Fun Theory

Something as simple as fun is the easiest way to change people’s behavior for the better.

I can’t take credit for finding this (a friend emailed it), but it’s too good not to share.

The Fun Theory (, an initiative of Volkswagen, is a “site is dedicated to the thought that something as simple as fun is the easiest way to change people’s behaviour for the better. Be it for yourself, for the environment, or something entirely different, just so long as it’s change for the better.”


I dare you to watch these short clips and not be inspired to do something similar in your community:

Bottle Bank Arcade Machine

The World’s Deepest Bin

And my favorite…

Piano Staircase

If you’ve got a great idea for something similar, perhaps you should enter the Fun Theory competition…you could win €2500.

Susan Isaacs

Susan’s a multitask-er who prides herself on the vast number of things (read: loose papers and coffee cups) on her desk at any one time, and yet she still manages to keep an eye on all the moving parts at Paragon.


One thought on “The Fun Theory

  1. Alison says:

    Haha – these are fabulous.

    Talk about cutting to the heart of what makes us human: fun.


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