I can’t take credit for finding this (a friend emailed it), but it’s too good not to share.
The Fun Theory (thefuntheory.com), an initiative of Volkswagen, is a “site is dedicated to the thought that something as simple as fun is the easiest way to change people’s behaviour for the better. Be it for yourself, for the environment, or something entirely different, just so long as it’s change for the better.”
I. LOVE. THIS.
I dare you to watch these short clips and not be inspired to do something similar in your community:
Bottle Bank Arcade Machine
The World’s Deepest Bin
And my favorite…
If you’ve got a great idea for something similar, perhaps you should enter the Fun Theory competition…you could win €2500.