We met John and Barney from Stone Edge Technologies, based in Plymouth Meeting PA, last year when we spoke at the 2009 CV3 User Conference. We hit it off instantly and so we were very pleased when they called on us recently to help redesign their website. They wanted the site to focus more on their flagship product, the Order Management software for small to medium online retailers.
We particularly loved working on this project for a few reasons:
1. We get to help out some friends.
2. We got to sink our teeth into some great site architecture redesign. Not only did their site need a face-lift, but it also needed some content re-arrangement to make it more usable. We looked at the goals John and Barney had for their web presence as well as their existing content and shuffled pages, categories and labels around to help get their users straight to the information they wanted.
3. We’re suckers for a nifty “Before and After” story
Click the image for a closer look at the Before and After.