New look but the same owners and, of course, the same great food and service! That’s the idea behind the refresh of Express Cafe’s, now Goose Feathers, brand and web presence. Since Michael and Beth were planning on renaming the cafe, they thought it was a perfect time to redo it’s look as well. The challenge was in updating the brand of a Savannah institution without throwing away the equity they’ve built up already.
After revising their logo we set off with the new website, incorporating the decor of the cafe into the design but keeping the structure simple and easy to navigate. We built this on our favorite CMS, WordPress, of course so they have complete control over their content.