What’s the easiest way to get our attention? Chocolate! Ok so what’s the second easiest way to get our attention? Do a motion graphics piece that doesn’t just tickle the eye but teaches us something as well. Taking into consideration recent innovations in communication and publishing, these kinds of info-tainment pieces will become more needed. And, for a change, I’m not the only one that thinks so.
We recently read a post from Jay Kinghorn, a photographer, who thinks that multimedia’s the way of the future for his profession. And advertisers might be taking advantage of the full media experience available through Apple’s iTunes for books, seeing this as a new media channel (see: revenue stream).
Anyway, here’s a bit of moving knowledge for you.