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Great Minds Think Alike

Nothing new I suppose, shadows are a familiar design device.


While checking out 2 books I’m interested in, Daniel Pink’s “Drive” and Shankar Vedantam’s “The Hidden Brain“, I noticed something. It seems their book designers both love using shadows. Nothing new I suppose, shadows are a familiar design device.  It was just curious seeing it used by books right next to each other, especially since they’re both dealing with the inner workings of the human mind.

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Andrew Davies

Drew's degrees in Illustration, 2D animation and Broadcast Design, and his volleyball skillz mean he can get your design done and play well with others at the same time. He’s the Creative Director at Paragon and will call you out if you start hanging out with shady-looking fonts and messing around with whacked-out color palettes.

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