I recently came across an article about this book and I thought it spoke to what we strive for here at Paragon. I have to say, I have not read the book, but from the buzz it has generated online, it sounds like something worth sharing.
The main focus of the book is to emphasize the importance of being indispensable. There will always be an abundance of capable people or companies that can do exactly what they are asked to do, but indispensable people/companies will deliver things that were never expected of them and sometimes were not even discussed in a design brief. Being indispensable for Godin means adding emotional value to the experience, delivering things that can’t be put in an invoice because they cannot be quantified or valued through money. We cannot offer counseling, oil changes or free hugs (OK, actually we do offer free hugs), but what we CAN offer is design services, the right way.
For us it’s a joy to be able to meet and exceed our clients expectations and we see our everyday routine as anything but a routine. We enjoy having a direct relationship with our clients, being able to get a first hand reaction to our work, because we are proud of what we do, and we are always happy to show what we are working on.
It is a reality that a lot of people have access to the equipment and a lot of them use it to do business. What will ultimately set us apart from people that posses the right equipment, is the extra “something” we can bring to the table: an unwavering positive attitude, a desire to share our knowledge and experience instead of coating everything in mystery, and our desire to always help our clients achieve what they came to us for in the first place.