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Target Homepage Redesign…Hmmm

Eeeeeek clutter!!!!

I don’t frequent Target’s website a lot, but I’ve been there enough times to expect a clean, well ordered Homepage. Like this…

So you can imagine my surprise when I went on there to do some research and saw this update…

Now I know they’ve got a butt-load* of inventory to represent and who am I to critique the might HUGE. Plus it in no way looks as bad as some of the other ecommerce sites out there. But, to me it just seems a bit cluttered and not Target-like. Especially when you consider that a simple delineation of space could help. Like this, for e.g.

Nothing drastic, just some simple borders to reduce the clutter by visually grouping content areas and minimizing the amount of shapes the viewer’s eyes have to deal with.

I’m curious to know how you guys feel about it.


*for exact conversion of butt load see our measurement chart

Andrew Davies

Drew's degrees in Illustration, 2D animation and Broadcast Design, and his volleyball skillz mean he can get your design done and play well with others at the same time. He’s the Creative Director at Paragon and will call you out if you start hanging out with shady-looking fonts and messing around with whacked-out color palettes.