I came across an article on Chief Marketer about a business owner who started eavesdropping on her target market’s conversations on Twitter, until she had something relevant to share with them. But this is not your usual “OMG!!! you guys like pizza?!!! I make the best pizza in town”.
She actually shared other aspects of her life with potential customers, and participated in their conversations with helpful tips and links, and when they dug deeper for more information on her, they found out that she was an entrepreneur who baked gourmet cupcakes. Genius!
I thought this was an example worth sharing, because it answers at least one of the questions regarding how to reach your customers on the huge ocean of social media.
It’s not about pushing your products or services 24/7, it’s about communicating with your customers and being the voice for your business. Showing that you do have a business, but at the same time enjoy shopping for shoes, is a way for you to assure your customers that there is a real person behind your company. It’s okay to prove that you an expert in your particular field, but also try to let others know that you have other interesting things to say.
These efforts will vary depending on the nature of your business, but to me, it helps to think about social media as a big party in which you are expected to share compelling stories in order to engage others.
If all you talk about is your business or your professional accomplishments, people will politely (or impolitely!) turn around and look for someone else to chat with.