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Monday Report | 03·14·11

New Starbucks branding, MIT Media Labs , More Perfect Typography, Wanderfly, Compfight, Dropbox as CMS, Wirefy, House of Buttons, "Tangle Font," Wood textures.

  1. By now, you should be seeing the new Starbucks branding in your local store.  Here is a follow-up brief
  2. MIT Media Labs has an interesting new logo (video below)
  3. (Video) Tim Brown – More Perfect Typography
  4. Wanderfly is re-inventing travel through design, check it
  5. Ever want some images for a mockup.  Forget google image search, check out Compfight
  6. Let’s talk about distractions
  7. Check out Diana’s article on Creative Barcode
  8. Dropbox as a CMS – An idea so crazy it just might work
  9. Turn any website into a wire-frame instantly with Wirefy
  10. Need some quick button inspiration for a website you’re working on? Check out House of Buttons
  11. Really enjoying “Tangle Font,” though the letters look creepily alive!
  12. Here are some great wood textures.

MIT Media Lab Identity, 2011 from readyletsgo on Vimeo.

The new visual identity of the MIT Media Lab is inspired by the community it comprises: Highly creative people from all kinds of backgrounds come together, inspire each other and collaboratively develop a vision of the future.

This unique offering of the MIT Media Lab is reflected in the logo design. Each of the three shapes stands for one individual’s contribution, the resulting shape represents the outcome of this process: A constant redefinition of what media and technology means today.

The logo is based on a visual system, an algorithm that produces a unique logo for each person, for faculty, staff and students. Each person can claim and own an individual shape and can use it on their business card a personal website. The design encompasses all collateral, business cards, letterhead, website, animations, signage etc. A custom web interface was developed to allow each person at the Media Lab to choose and claim an own individual logo for his/her business card, as well as a custom animation software which allows to create custom animations for any video content the lab produces.

Date: 2011
Studio: TheGreenEyl
Creative Direction & Design: Richard The, E Roon Kang
Programming & Design: Willy Sengewald
Programming tool:

Video Credits:
Music: Mount Kimbie (
Footage: Paula Aguilera (MIT Media Lab)
Photos: Andy Ryan, Richard The

James Donaldson

While he swears he won’t design for internet explorer and is unable to breathe without his iphone, James is generally an easy-going guy who can be convinced to do almost anything if there’ll be food involved.