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Sir George Cox on the Matter of Creativity’s Role in Business

By: Andrew Davies

May 21, 2011

“…enterprise that fails to be sufficiently creative is simply pouring more energy into prolonging yesterday’s ideas… Creativity, properly employed, carefully evaluated, skillfully managed and soundly implemented, is a key to future business success – and to national prosperity”

– Sir George Cox, former head of the UK Design Council

Drew's degrees in Illustration, 2D animation and Broadcast Design, and his volleyball skillz mean he can get your design done and play well with others at the same time. He’s the Creative Director at Paragon and will call you out if you start hanging out with shady-looking fonts and messing around with whacked-out color palettes.