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2011 Paragon Holiday Mailer

A chance to do a totally rad throw-back tribute to our childhoods


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As has become tradition, the Paragon end of year mailer has to be a lil’ off the wall. 2011 gave us a chance to do a totally rad throw-back to our childhoods via some bodacious custom ViewMasters from Image3D. In line with the mission of educating friends and family about unknown aspects of the Season,  the theme this time was Holiday movie classics. We all lovingly remember the standards like A Christmas Carol, It’s a Wonderful Life, and of course, Die Hard. But what about those lesser-known gems?

Like…

Dash

Or

DancerPrancer

or the breakout hit of 2008…

FrostyVixen

Never heard of them? We’re not surprised. That’s why we put together a collection of these and 4 other undiscovered soon-to-be-classics for our mailer last year. (Trust me, they look really cool when you see them in 3D.)

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The whole package included an insert, the viewmaster, the reel, a box to hold it all and a sticker to seal it. Some assembly was required of course. Santa has elves, we have each other, so we sat down in an assembly line formation and got to work.

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insert

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Image3D did a great job with the printing, and they were really helpful throughout the entire process. So that’s how we ended 2011. Here’s to a Happy New Year filled with more great shenanigans. The rest of the movies and some preliminary sketches are below.

Comet

Cupid

BlitzenDonner-535x459

Rudolph

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sketch2

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Andrew Davies

Drew's degrees in Illustration, 2D animation and Broadcast Design, and his volleyball skillz mean he can get your design done and play well with others at the same time. He’s the Creative Director at Paragon and will call you out if you start hanging out with shady-looking fonts and messing around with whacked-out color palettes.

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