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Sometimes Great UX is All in How You Say It

You're probably already familiar with the practice of building a creative 404 page

You’re probably already familiar with the practice of building a creative 404 page (no? well check some of these out, and if you’re adventurous try finding ours). That same philosophy of caring about every detail should transfer to other aspects of your business as well. We get so busy refining the big things about our core service offerings that we forget the little overlooked interactions. These seemingly insignificant encounters often get taken for granted, but provide great opportunities to surprise and delight your clients.

Through one of our partners CommerceV3, we get the chance to help store owners with the more obvious parts of the UX equation; Product pages, checkout sequences, etc. But I’ve recently noticed some savvy e-tailers making use of those less obvious communication points; the confirmation email, shipping status message etc.

I’ve already noted how NewEgg used their packaging to slip in some smiles. Zappos ,for example, does it in their Order Confirmation email…


Bargain site also gets personable with their confirmation email


even their shipping status emails are written as if by humans…


But maybe cheeky isn’t necessarily in line with your brand, there’s always the informative route. Here New Egg again, shows us how it’s done with a little infographic to help explain their shipping process.


Just something to think about the next time you’re about to use the default setting on anything your client will see. Every interaction counts and sometimes all it takes is a little unexpected humor to leave a smile on your client’s face.

Andrew Davies

Drew's degrees in Illustration, 2D animation and Broadcast Design, and his volleyball skillz mean he can get your design done and play well with others at the same time. He’s the Creative Director at Paragon and will call you out if you start hanging out with shady-looking fonts and messing around with whacked-out color palettes.