Thoughts Just for Fun Previous Thought Next Thought

Accenture, Still Thinking About Those Bi Lions in Toronto

Misspellings happen. It's when they keep happening that it becomes confusing.


This was brought to our attention by the Consumerist last year, but it seems Accenture still has these BiLion ads up in certain airports. I caught this one in Toronto’s Pearson Airport and it made me do a double take since at first I thought this actually was about bisexual wildlife. The Consumerist’s article about this peculiar use of misspelling  posited that this might’ve been due to an insistent exec but my theory is that this is a good case of brand overconfidence*.

The agency or client probably figured that the strength of the Accenture brand would have people questioning their spelling ability before they conclude that this was a typo. I have to admit that’s what happened to me. I thought “Surely , the great and mighty Accenture didn’t misspell Billions, so this must be a thing, then… I guess.”

*not a real thing, I just made it up.

Andrew Davies

Drew's degrees in Illustration, 2D animation and Broadcast Design, and his volleyball skillz mean he can get your design done and play well with others at the same time. He’s the Creative Director at Paragon and will call you out if you start hanging out with shady-looking fonts and messing around with whacked-out color palettes.