Recent Project Recap

NYU New Student Send-Off Video

In a total change of pace from “We Are Afghan Women” this video for New York University was cheerful, fun and a little quirky. Each year NYU hosts events both in the US and globally to help incoming freshmen and their families feel welcome and well informed. This video is currently being used as a core component on a promotional campaign to encourage sign-ups for these events.

In this case we wrote the script, in addition to concept development, storyboarding, motion graphics, voiceover coordination and sound design.

I gotta say, this project did make me a little nostalgic for that exciting feeling of starting college for the first time.

SEDA 2016 St. Pats Mailer 

Every March the Savannah Economic Development uses St. Patrick’s Day as an opportunity to promote Savannah and connect with their network of clients and contacts. And since this is a non-traditional “holiday” the mailer is always a happy surprise for recipients. Over the years we’ve also used this as an opportunity to promote a Savannah business, and this time that business was Leopold’s Ice Cream , who have recently begun to ship their sweet treats.

We started with a simple message about what Savannah has to offer, layered appropriately into the perfect dessert. We also told the Leopold’s story and bragged a bit about their acclaimed ice cream.

Next we created signature SEDA labeling for Guinness and Thin Mints & Cream flavors. The labels promote Savannah’s business climate and the support services SEDA provides.

And of course, we did not forget the spoons! It’s the little things that count, and when a package of delicious and unexpected ice cream shows up at your desk, you better have a spoon to dig in. We had these especially made for the occasion.

YUMMMMMMMM!!!

Southeast Georgia Aerospace Alliance Branding

There are a number of organizations that work together in Savannah and the surrounding region to encourage economic growth and new investment. In particular there is a lot of activity around the aerospace industry and advanced manufacturing thanks to the headquarters of Gulfstream Aerospace.

We created the following logo as part of an umbrella brand identity for a group of counties that will come together to promote investment and partnerships with this focus.

The mark conveys the idea motion and features dynamic shapes easily recognized as associated with the aerospace industry. The layered elements represent partnership.

In the coming months we’ll be building on the logo to create a series of touchpoints as part of the identity ecosystem.

Samsung Blog Illustrations

We’ve also been creating custom illustrations for Samsung’s blog. As you might imagine, the subject matter covered is quite technical in nature so we were called upon to create some visuals that could both encapsulate and simplify the complex topics covered in their articles. Here are just a few…

Mobile-enabled maintenance systems that help airlines run on-time.

Security concerns around the increasing amount of police camera footage being collected.

Digital trends in the hospitality industry.

Retail tech trends of the year 2015.

Telly Awards

We’ve also just won a few more shiny Telly Awards, which is a really good way to prove to our moms that we do more than watch funny cats videos all day.

In case you’re not familiar, the Telly Awards honors the very best film & video productions, groundbreaking online video content, and outstanding local, regional, & cable tv commercials and programs.

Here are the winners….

Well there you have it. A sampling of our recent shenanigans. I’ll share a handful more, soon.