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Recent Project Recap

From inspiring and technical to fun and delicious, we’ve covered quite a bit of ground so far in 2016.


It’s been a busy last few months here at Paragon. As is usually the case, we’ve been wearing many creative and problem-solving hats, and learning new things along the way. We can’t share everything but here’s a bit of what we’ve been up to.

 

We Are Afghan Women Book Promo

This video was created for the George W. Bush Presidential Center to promote the release of a new book, “We Are Afghan Women: Voices of Hope”. It highlights some of the challenges historically faced by women in Afghanistan and offers hope through the inspiring story of one of the women featured in the book.

We’ve now had quite a lot of experience telling stories where the subject matter is quite sensitive . In these instances our goal is to find the right balance between making an appealing visual product while still being respectful of the gravity of the topic.

We did everything from concept development, storyboarding and motion graphics, to voiceover coordination and sound design.

You can learn more about this project here.


NYU New Student Send-Off Video

In a total change of pace from “We Are Afghan Women” this video for New York University was cheerful, fun and a little quirky. Each year NYU hosts events both in the US and globally to help incoming freshmen and their families feel welcome and well informed. This video is currently being used as a core component on a promotional campaign to encourage sign-ups for these events.

In this case we wrote the script, in addition to concept development, storyboarding, motion graphics, voiceover coordination and sound design.

I gotta say, this project did make me a little nostalgic for that exciting feeling of starting college for the first time.


SEDA 2016 St. Pats Mailer 


Every March the Savannah Economic Development uses St. Patrick’s Day as an opportunity to promote Savannah and connect with their network of clients and contacts. And since this is a non-traditional “holiday” the mailer is always a happy surprise for recipients. Over the years we’ve also used this as an opportunity to promote a Savannah business, and this time that business was Leopold’s Ice Cream , who have recently begun to ship their sweet treats.

We started with a simple message about what Savannah has to offer, layered appropriately into the perfect dessert. We also told the Leopold’s story and bragged a bit about their acclaimed ice cream.

seda_card

leopolds

Next we created signature SEDA labeling for Guinness and Thin Mints & Cream flavors. The labels promote Savannah’s business climate and the support services SEDA provides.

guinness_lid

sedasupport

top10

thinmints_lid

And of course, we did not forget the spoons! It’s the little things that count, and when a package of delicious and unexpected ice cream shows up at your desk, you better have a spoon to dig in. We had these especially made for the occasion.

spoons_and_fronts

icecream

YUMMMMMMMM!!!


Southeast Georgia Aerospace Alliance Branding

There are a number of organizations that work together in Savannah and the surrounding region to encourage economic growth and new investment. In particular there is a lot of activity around the aerospace industry and advanced manufacturing thanks to the headquarters of Gulfstream Aerospace.

We created the following logo as part of an umbrella brand identity for a group of counties that will come together to promote investment and partnerships with this focus.

 

logo_sgaa_horiz_3-color_light

 

logo_sgaa_vert_1-color_light

 

logo_sgaa_horiz_1-color_dark

logo_sgaa_mark_1-color_light

logo_sgaa_mark_2-color_light

logo_sgaa_mark_1-color_black

The mark conveys the idea motion and features dynamic shapes easily recognized as associated with the aerospace industry. The layered elements represent partnership.

In the coming months we’ll be building on the logo to create a series of touchpoints as part of the identity ecosystem.


Samsung Blog Illustrations

We’ve also been creating custom illustrations for Samsung’s blog. As you might imagine, the subject matter covered is quite technical in nature so we were called upon to create some visuals that could both encapsulate and simplify the complex topics covered in their articles. Here are just a few…

Mobile-enabled maintenance systems that help airlines run on-time.

samsung_mro

 

Security concerns around the increasing amount of police camera footage being collected.

samsung_policecam

 

Digital trends in the hospitality industry.

samsung_yir_hospitality

 

Retail tech trends of the year 2015.

samsung_yir_retail


 

Telly Awards

We’ve also just won a few more shiny Telly Awards, which is a really good way to prove to our moms that we do more than watch funny cats videos all day.

In case you’re not familiar, the Telly Awards honors the very best film & video productions, groundbreaking online video content, and outstanding local, regional, & cable tv commercials and programs.

Here are the winners….

2016 Silver Award: We Are Afghan Women
Online Video – Video – Graphics

2016 Bronze Award: Job Switcher Explainer
Online Video – Video – Education

2016 Bronze Award: Job Switcher Explainer
Online Video – Video – Use of Animation

2016 Bronze Award: Big Bad Open Credits
Film/Video – Non-Broadcast Productions – Use of Animation

2016 Bronze Award: Big Bad Open Credits
Film/Video – Non-Broadcast Productions – Use of Graphics

2016 Bronze Award: We Are Afghan Women
Online Video – Video – Social Responsibility

2016 Bronze Award: We Are Afghan Women
Online Video – Video – Use of Animation

2016 Bronze Award: Virtuoso Product Intro
Online Video – Video – Use of Animation

2016 Bronze Award: PISA Results Video
Online Video – Video – Education

2016 Bronze Award: PISA Results Video
Online Video – Video – Use of Animation

2016 Bronze Award: Explainer Reel
Online Video – Video – Graphics

2016 Bronze Award: Explainer Reel
Online Video – Video – Use of Animation


 

Well there you have it. A sampling of our recent shenanigans. I’ll share a handful more, soon.

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Susan Isaacs

Susan’s a multitask-er who prides herself on the vast number of things (read: loose papers and coffee cups) on her desk at any one time, and yet she still manages to keep an eye on all the moving parts at Paragon.

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