Explainer videos are known for making the complex easy to understand. They work. We’ve seen it ourselves having done a few of them for World Vision,UNICEF and The Bush Center.But without a plan nonprofits run the risk of wasted effort and time.
So I thought it’d be useful to break down for Communications or Marketing managers of nonprofits, the 9 questions needed to plan for an explainer video. This plan makes sure you’re getting a video that informs, entertains and engages.
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It will help you:
- Clarify the goal of your video
- Zero in on your target audience
- Gain maximum exposure for your video
- Decide how you’re going to measure success
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