Brand Identity

More than a pretty logo, brand identity design is about crafting the perfect visuals for an entire ecosystem of touch points.

Home Thoughts
Featured Thought
Other Thoughts

Recent Project Recap

From inspiring and technical to fun and delicious, we’ve covered quite a bit of ground so far in 2016.

Read on

Traditions

They matter. We have one around here we call the Holiday Mailer.

Read on

Perc Up!

St. Patrick’s Day was smelling particularly good around here a few days ago.

Read on

Sometimes Great UX is All in How You Say It

You're probably already familiar with the practice of building a creative 404 page

Read on

Sentiment Analysis

Approval ratings are not just for the president anymore.

Read on

Monday Report

Limited Edition Holiday Poster, Miles of Yarn, 5 Very Good Reasons to Punch a Dolphin in the Mouth, Make your own ice­breaker tags! FONTS IN USE, LemonAid: Drinking Helps, New 7-Up Brand, 6lbs of power, 240-year-old map of New York map restoration,

Read on

Local Design: Leoci’s Trattoria

We're always glad to see existing buildings being renovated and reused, especially when they serve up sumptuous Italian food.

Read on

Lee Hunt Lecture: The Paradox of Media Brands

The World is Just Awesome.

Read on

The New Face of Lexington

A visual identity that reflects Lexington's "one of a kind personality."

Read on

Guess This Website

If you can...

Read on

Philips Carousel

Another video to blow your mind.

Read on

Greenwashing?

Maybe: Ortho ecosense's Strange Disclaimer

Read on