Marketing

“Marketing is a contest for people’s attention.”
– Seth Godin

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Words that Work

It turns out that words really matter when it comes to crowdfunding success.

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Compliments of the Season – Holiday Mailer 2014

Because no-one likes a ring on their fave table.

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Annual Reports Reimagined

Scalable, targeted, purposeful, engaging and, most importantly, measurable.

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Beating Back the Bad Bots

Fake traffic is more difficult to spot and to quantify.

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Strategy Matters

Good strategy matters, but it isn't easy, and it's a fairly new idea, at least in the advertising arena.

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Leveraging the List

Yo, Mr White!

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Get Your Words Good and Your Definitions Right

Take another look at how you describe what you do.

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Using the Whole Buffalo, I Mean Box

It involves paying attention to the details, and having a sense of humor.

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Fresh Green Ads

Subtracting color from sidewalks in order to reveal a message that is only readable when it rains

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Sentiment Analysis

Approval ratings are not just for the president anymore.

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Being an Agency of One

Whatever your structure you need to position yourself as what you are and play on your strengths.

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Tweeting for Your Own Good

If all you talk about is your business or your professional accomplishments, people will politely (or impolitely!) turn around and look for someone else to chat with.

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