Marketing

“Marketing is a contest for people’s attention.”
– Seth Godin

Home Thoughts
Featured Thought
Other Thoughts

Getting all meta about blogging

Blogging. Are we still doing this in 2017?

Read on

Words that Work

It turns out that words really matter when it comes to crowdfunding success.

Read on

Holiday Mailer 2015

This year we wanted to give a useful and beautiful sort of a something. Something that could be used now, or used later. Wrapping paper!

Read on

Compliments of the Season – Holiday Mailer 2014

Because no-one likes a ring on their fave table.

Read on

Annual Reports Reimagined

Scalable, targeted, purposeful, engaging and, most importantly, measurable.

Read on

Beating Back the Bad Bots

Fake traffic is more difficult to spot and to quantify.

Read on

Strategy Matters

Good strategy matters, but it isn't easy, and it's a fairly new idea, at least in the advertising arena.

Read on

Leveraging the List

Yo, Mr White!

Read on

Get Your Words Good and Your Definitions Right

Take another look at how you describe what you do.

Read on

Using the Whole Buffalo, I Mean Box

It involves paying attention to the details, and having a sense of humor.

Read on

Fresh Green Ads

Subtracting color from sidewalks in order to reveal a message that is only readable when it rains

Read on

Sentiment Analysis

Approval ratings are not just for the president anymore.

Read on