Marketing

“Marketing is a contest for people’s attention.”
– Seth Godin

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Being an Agency of One

Whatever your structure you need to position yourself as what you are and play on your strengths.

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Tweeting for Your Own Good

If all you talk about is your business or your professional accomplishments, people will politely (or impolitely!) turn around and look for someone else to chat with.

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5… 5 Dollar… 5 Dollar Footloooooong

The power of a motivated audience

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TCCa Offering a Sweet Deal to Game Developers

Free office space and a juicy tax incentive.

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Direct Mail Pieces Are Bad

And throwing the pieces in the recycling bin without really reading them still doesn't sooth the irritation.

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Fortpolio: Cure for the Common Brochure

A different take on the standard leave-behind.

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The RenGen Manifesto

Social media trends.

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Advertising 101: Beware of Placement

Keep your eye on the bigger picture.

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Favourite Spots Review: Microsoft, Condoms and Beer

Sounds like a busy weekend.

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Books We Recommend: “Why We Buy”

The more info you have about the client and their needs, the better equipped you are to solve their problem.

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The Genius of Outdoor Advertising

Creativity coming to life in 3D.

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