Marketing

“Marketing is a contest for people’s attention.”
– Seth Godin

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5… 5 Dollar… 5 Dollar Footloooooong

The power of a motivated audience

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TCCa Offering a Sweet Deal to Game Developers

Free office space and a juicy tax incentive.

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Direct Mail Pieces Are Bad

And throwing the pieces in the recycling bin without really reading them still doesn't sooth the irritation.

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Fortpolio: Cure for the Common Brochure

A different take on the standard leave-behind.

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The RenGen Manifesto

Social media trends.

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Advertising 101: Beware of Placement

Keep your eye on the bigger picture.

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Favourite Spots Review: Microsoft, Condoms and Beer

Sounds like a busy weekend.

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Books We Recommend: “Why We Buy”

The more info you have about the client and their needs, the better equipped you are to solve their problem.

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The Genius of Outdoor Advertising

Creativity coming to life in 3D.

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The Conversation Economy As I See It

When paradigms collide.

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