What’s the top reason people gave for wanting to change their job in 2014? The answer might surprise you, as would a whole host of other insights the Linkedin Talent Solution’s team discovered when they embarked on their newest workplace study. But what good is a study if noone reads it? That’s why they approached us to create a quick video promoting the study.
What we did:
We kept the visuals minimal and abstract, focussing instead on only the movement that enhanced the voice-over. The run-time at only 60 seconds makes sure that the viewer doesn’t have a chance to get bored, nor does it give enough time to fully dive into some of the more interesting findings of the study. That’s the point. We wanted to tease the viewer into wanting to read the report by leaving them wanting more.