Portfolio Next Project

What we did:

  • Concept Development
  • Storyboarding
  • Motion Graphics
  • VO coordination

The Challenge

Quickly and clearly explain to college students why summer school’s a great idea.

Exploring various ways to depict the opening frame.

The University of Mary’s Year Round Campus program has quite a few advantages, so coming up with good reasons to forgo those summer plans wasn’t the biggest part of the challenge. It was fitting all those reasons into a neat package that kept prospective students’ attention long enough to be convincing. The client wanted to keep things simple so we chose really minimal, multi-colored graphics that got right to the point.

We toyed with a few ways of depicting the burden of debt.

Ultimately, we landed on the most minimal approach.

The original illustration of the timeline. But this level of simplicity went a bit too far.

We ended up including icons to help indicate the semesters.