What we did:
Quickly and clearly explain to college students why summer school’s a great idea.
Exploring various ways to depict the opening frame.
The University of Mary’s Year Round Campus program has quite a few advantages, so coming up with good reasons to forgo those summer plans wasn’t the biggest part of the challenge. It was fitting all those reasons into a neat package that kept prospective students’ attention long enough to be convincing. The client wanted to keep things simple so we chose really minimal, multi-colored graphics that got right to the point.
We toyed with a few ways of depicting the burden of debt.
Ultimately, we landed on the most minimal approach.
The original illustration of the timeline. But this level of simplicity went a bit too far.
We ended up including icons to help indicate the semesters.
