Savannah’s chapter of the World Trade Center organization needed an updated web presence: not just a fresh face, but they also had a functionality wishlist:
We started with fleshing out a solid sitemap. The audience segmentation helped guide us here tremendously as we worked the group relevant content for local businesses; existing partners; international businesses and finally economic development agencies. The goal was to minimize clicks to getting these very diverse groups to the all the information they needed.
Then we do wireframes. This helps us work out content layout without being bogged down with visual details that can be sorted out later or separately. At the same time, it’s very helpful to creating content blocks, which was how this site was designed: a series of page elements to be used across the site where appropriate. Once the wires were approved, we didn’t have to design each page, rather we created a menu of the page elements, so the site really came together in development.
And finally we merge the styles with the layout to give an accurate view of what the final site will look like. Armed with their look book of page elements, it was up to the development team to put the site together. Using the WordPress platform, we included an easy-to-use CMS so that our client could easily update content themselves and keep their site up-to-date.