Print Design

Coffee tins, Viewmasters, cans of beer. If ink can adhere to it, we’ve designed it. Contrary to popular belief, Print is far from dead. It’s all about the execution.

Our Process

Research

Step 1 is all about the research. Who is your audience? What information do you need them to know? How will they interact with the final product? What is the desired outcome? We start with zero assumptions.

What We'll Do:
  • User Research
  • Subject Matter Research
  • Style / Brand Research
Outcomes:
  • Creative Brief

Copy Writing

Next we begin crafting the story for the piece. We'll be focussed on succinctly getting the information across in a way that keeps your target audience engaged, entertained (if appropriate), reading on and taking action.

What We'll Do:
  • Write!
  • Iterate!
Outcomes:
  • Copy

Concept Development

With copy in hand we'll create concepts for both the format of the final product as well as the visuals to support the information. This is all about tailoring the piece to be appealing and easy to use for your audience. It's also about ensuring your information doesn't end up in the recycle bin before it's read.

What We'll Do:
  • Sketch
  • Create Mock-Ups & Tests
Outcomes:
  • Strong Concept

Design & Production Coordination

Finally, we'll implement the concept into a polished design that combines the content, visuals and format into an effective messaging tool. And once the design is approved we work with printers and other vendors to ensure the design is well executed and delivered on time.

What We'll Do:
  • Design
  • Coordinate Production
Outcomes:
  • Beautiful Print Pieces

Paragon has worked with the Savannah Economic Development Authority on a wide range of projects from developing, producing and packaging concepts for targeted specialty gift mailings to the design of our latest annual report. They are more than just professional, which is a basic expectation; they are also pleasant to work with. Their creative is always fresh and polished. You could not find higher quality design work, or higher quality people.

Brynn Grant VP, Savannah Economic Development Authority

Samples

We're always tickled 73% magenta when we get a chance to play in print. There's nothing like coming back to your first love.

Our Thoughts On Print Design

How to decide on the right number of menu links for an HR microsite

Here are 3 questions to determine how many HR microsite menu links work best in any given situation.

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Tabs vs Accordions: Which is better for lengthy HR microsites?

Here’s how to decide when to use in-page tabs or accordions to shorten those lengthy benefits pages.

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Using HR Videos to Handle Return-to-Work Anxieties

Another great use for HR videos is helping employees transition to the new normal of working in an office.

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Should you DIY or outsource a portal demo video?

When it comes to creating a video to teach employees how to use new software like an HR or benefits portal, you could either go in-house or outsource it. Which one is the right choice depends on what’s more important; flexibility, production value, or saving time.

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The Pros and Cons of Print and Digital Benefits Materials

Knowing the strengths and weaknesses of each media type makes for a more effective employee communications strategy.

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3 Advantages of Using Multi-chapter Videos for Benefits Explainers

If you need to create a benefits explainer video that’s longer than 2 minutes, think about creating one with chapters that let the viewer choose how they want to watch it.

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Motion Graphics