Web Strategy, Design & Development

From online strategy to visual design and technical implementation, we build engaging interactive experiences across multiple devices for our clients.

Our Process

Discovery

Step 1 is to learn who your users are and what they [and your business] want out of the site. This might require a long invasive peek into your underwear drawer but rest assured you'll be glad we did.

What We'll Do:
  • User Research
  • Competitor Research
  • Style / Brand Research
Outcomes:
  • User Profiles
  • Creative Briefs
Next Step One more time?

Content Strategy

Step 2 involves taking all that knowledge and turning it into executable insights that inform how we structure the content on the site.

What We'll Do:
  • Content Gap Analysis
  • Site Architecture
Outcomes:
  • Site Map
  • Content Strategy
Next Step One more time?

Styling

Colors, fonts, button styles all get worked out in tandem with the content discussions.

What We'll Do:
  • Style Explorations
Outcomes:
  • Style Notes
Next Step One more time?

Prototypes

We'll create increasingly refined approximations of how the site will look so you can see how nicely the strategy and styling are coming together.

What We'll Do:
  • Wireframing
  • Design
Outcomes:
  • Wireframes
  • Clickable Design Mockups
Next Step One more time?

Development

Then, taking the approved prototypes, we create magic behind the curtain; even building your site on a user-friendly CMS if you'd like.

What We'll Do:
  • Code Wrangling
Outcomes:
  • Beta Site
Next Step One more time?

Launch

Finally, we give you the keys to the site along with some handy customized video tutorials.

What We'll Do:
  • Content Entry (if needed)
  • Final Spit & Polish
  • Selective High-Fives
Outcomes:
  • A Brand-Spanking-New-Website
Next Step One more time?

We didn’t realize how transparent, painless and fun a web project could be until we joined with Paragon. I credit this to the expertise, creativity and professionalism that the Paragon staff possess.
Not only was our project completed ahead of schedule but they have been instantly available for minor tweaks as needed since then. Their service and dedication to a great product is unparalleled.

Plus, their Christmas cards are doper than anything you will receive in December. Good lord, hire them just because of the Christmas cards.

Scott Larson St. Joseph's/Candler Hospital Systems

Samples

We've worked in various capacities on a wide gamut of sites for industries as diverse as local cafes and regional law firms.

Our Thoughts On Web Strategy, Design & Development

What HR Teams Need to Know About Building an HR Microsite

Even if you’re not a web development expert, you should still be familiar with these 6 essential steps to building an effective microsite for HR.

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Dating Advice For Your Online Store, Pt 6

The final installment goes over what NOT to do when designing your online store.

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Dating Advice For Your Online Store, Pt 5

Closing the deal.

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Dating Advice For Your Online Store, Pt 4

Browsers and Bargain Hunters - some advice on bringing them closer.

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Dating Advice for your Online Store, Pt 3

We're back with more advice on how to get your online store into long and meaningful relationships... With customers.

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App development: Before you get started

Some useful need-to-knows!

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Explainer Videos